Bring Weather Intelligence to Your Business Analytics
Discover how weather impacts your performance with the Visual Crossing Weather Connector for Looker Studio. Connect real-time and historical weather data directly into your dashboards to enrich KPIs with temperature, precipitation, wind, and more.
Key Features
🌍 Single or Multi-Location Analysis
- Analyze weather for one site or hundreds of stores simultaneously
- Connect Google Sheets with your locations for automatic weather enrichment
- Supports addresses, cities, postal codes, and GPS coordinates
📊 Daily or Hourly Granularity
- Daily data: Min/Max temperature, total precipitation, condition summaries
- Hourly data: 24 records/day with hour-by-hour details
🌡️ Comprehensive Weather Metrics
- Temperature (avg, min, max, feels-like)
- Precipitation (rain, snow, probability)
- Wind (speed, gusts, direction)
- Humidity, cloud cover, visibility, UV index
- Human-readable conditions and descriptions
🔗 Seamless Data Blending
- Join weather with sales, traffic, or operations data
- Blend by date for single locations
- Blend by store ID + date for multi-location datasets
- Create weather-aware segments and calculated fields
Use Cases
🏪 Retail & E-Commerce
Quantify how weather drives foot traffic, online orders, and category demand. Optimize inventory and staffing using weather forecasts or historical data.
🍽️ Restaurants & Hospitality
Ensure that you have the resources to match customer demand, predict delivery spikes, and align labor with weather-driven patterns.
🚚 Transportation & Logistics
Analyze delivery times, route efficiency, and driver safety against actual weather events. Improve ETAs with forecast inputs.
🏗️ Construction & Field Services
Schedule projects around precipitation and temperature, track productivity by conditions, and allocate crews based on forecasts.
🏥 Insurance & Risk Management
Correlate claims with verified weather, assess regional risk factors, and streamline weather-related claim verification.
Getting Started
- Get Your Free API Key: Sign up at visualcrossing.com and get 1,000 free records/day.
- Install the Connector: Search “Visual Crossing Weather” in the Looker Studio gallery or use the direct link.
- Configure & Connect: Enter your API key, choose locations and date range, and connect.
- Build Powerful Reports: Blend weather with your metrics to uncover actionable insights.
What You Get
- 50+ years of historical weather data
- 15-day weather forecasts
- 100+ weather elements including temperature, precipitation, wind, humidity, and more
- Free tier with 1,000 records/day
- Business Ready with our monthly and annual service plans.
- Smart caching to optimize API usage
- No coding required — fully visual configuration
- Advanced Elements such as solar energy, wind, and agriculture.
Resources
- 🌐 API Documentation — Full reference & data elements
- 💡 Use Case Examples — Real-world implementations
- 📧 Get Support — Contact our team
Pricing
Free Tier: 1,000 weather records per day at no cost.
Example: 5 stores × 30 days of daily data = 150 records (well within free limits).
Need more? See our pricing plans for higher volume usage.
Ready to Get Started?
Visual Crossing Weather Connector is a free community connector for Looker Studio. Weather data provided by Visual Crossing Corporation.