Articles for "forecast"

A Guide to Weather-Triggered Advertising

In an ad-saturated world, businesses need to deliver timely and relevant messages that match a consumer’s mood and needs. One factor of a data-driven approach to marketing messages is weather-based advertising, which uses real-time weather data to develop creative messaging.  Leveraging weather APIs like VisualCrossing can make a huge impact on your conversion rate when …

How to use Python and Pandas to join historical weather data to road accident data

I am currently investigating the relationship between weather conditions and accidents by using a dataset of road accidents in Fairfax County, Virginia obtained from the Virginia Department of Motor Vehicles. The first step to perform the analysis is to combine the accident data with the historical weather conditions. In this article, we will discuss how …

Weather API Changelog

This article describes the major features added, and any change made, to the Timeline Weather API. None of the changes in this article break backwards compatibility. For full details of the Timeline Weather API, please see the API documentation. 2024 – Q1 Expanded historical data for the Advanced solar elements and wind elements back to …

Timeline Weather API

The Timeline Weather API is the simplest and most powerful way to retrieve weather data. You can request data over any time window including windows that span the past, present, and future. The API will take care of the combining historical observations, current 15-day forecasts, and statistical weather forecasts to create a single, consolidated dataset …