Energy Sources Affected by the Weather

A consistent energy supply is critical to maintaining a functioning society. Medical services, production, refrigeration, and entertainment all rely on power plants to satisfy their electricity demand.  However, sometimes the weather’s energy conflicts with power production. Extreme heat, very low temperatures, and extreme wind speeds can all both increase power demand and reduce energy output, …

A Guide to Weather-Triggered Advertising

In an ad-saturated world, businesses need to deliver timely and relevant messages that match a consumer’s mood and needs. One factor of a data-driven approach to marketing messages is weather-based advertising, which uses real-time weather data to develop creative messaging.  Leveraging weather APIs like VisualCrossing can make a huge impact on your conversion rate when …

How to use Python and Pandas to join historical weather data to road accident data

I am currently investigating the relationship between weather conditions and accidents by using a dataset of road accidents in Fairfax County, Virginia obtained from the Virginia Department of Motor Vehicles. The first step to perform the analysis is to combine the accident data with the historical weather conditions. In this article, we will discuss how …