“North and West of I-95” – why does snow in the Eastern US always seem fall to the West of I-95?

As winter starts in the Northern Hemisphere , schoolchildren are hoping for a “snow day” – a day where school is cancelled and everyone gets to build snowmen and launch a few well-aimed snowballs at their neighbors. However for children in the North-East of the United States, in cities including Richmond, Washington, DC, Baltimore, Philadelphia, …

How to use weather data in landscaping and lawn care businesses

Landscaping and lawn care businesses have a great opportunity to use quality weather data in an automated way to improve their efficiency, drive customer satisfaction, and increase profits. Common wisdom suggests that only larger organizations can afford to access automated weather data services, and smaller businesses are stuck watching the nightly TV weather person to …

Using Weather Data in Business Intelligence – Part 3

How to make intelligent decisions using BI and weather forecasts

Now, armed with the insights that we found in part two, we are ready to apply those insights using weather forecasts. As we did when analyzing our historical business records using weather history, we will use the high-quality weather data service that we identified in part one of this article series. Then, we will join this data with our business locations. Only this time, instead of finding existing patterns we will apply the patterns discovered to make more intelligent decisions.