What industries rely on Visual Crossing Weather data?

Weather data is essential to the management and planning of many different industries.  Although the use cases vary, the basic requirements for a successful, valuable weather deployment are constant. The first ingredient is business data.  Every business records data such as sales, customers, operation tempo, inventory levels, job site status, and energy consumption.  The more …

How can I use weather to verify insurance claims?

Storm Damage

Insurance professionals are often called upon to verify insurance claims to see if they make sense given the surrounding circumstances. Frequently those claims involve questions relating to weather.  For example, the claimant may report that a heavy storm toppled a tree onto a shed.  Did a storm with destructive winds likely come through the claimant’s …

How to use weather forecasts to optimize Google Ads

Google Ads and other online advertising has become essential to every business. While it is obvious that every business needs to advertise online, business that have no online sales ability still find it valuable to reach out to potential customers while they are browsing the internet. Even businesses that are very local in their reach …

How to use weather forecasts to manage visual marketing and inventory

How to use weather forecasts to manage visual marketing and inventory

Use case: Manage the displays and local advertising for a chain of shoe stores based on weather forecasts. Ever since the inception of the retail trade, retailers have been using visual marketing techniques such as window displays, shelf layout and end-caps to entice customers. Intelligently managed product displays can attract customers into the store and …

Using Historical Weather Data to Investigate the Climate Change impact on Hurricane Barry

Using Historical Weather Data to Investigate the Climate Change impact on Hurricane Barry

As we near the end of the 2019 hurricane season, we look back on Hurricane Barry. As the first hurricane of the season, Hurricane Barry, was a relatively small storm and not nearly as impactful as some that came later. However, understanding it can give us a better understanding of the short-term and long-term impacts …

Precipitation coverage is the most important weather metric you don’t know

Precipitation coverage is the most important weather metric you don't know

Precipitation Coverage is a metric commonly encountered in weather data yet its meaning is often misunderstood. In this post I will discuss the differences and similarities between Precipitation and Precipitation Coverage, and how to gain significant additional value from using Precipitation Coverage in your own analysis. Precipitation Before discussing Precipitation Coverage, it is important to …