How to make a WordPress plugin that uses shortcodes to show the weather forecast

Note – If you want to use this plugin right away, you can download the ready-to-install version from the WordPress plugins directory. WordPress is a hugely popular content management system used by hundreds of millions of sites across the internet to build websites and blogs. In fact, it bills itself as “the world’s most popular …

How can I load historical weather data using Google Apps Script?

Google Apps Script also known as Apps Script or sometimes Google Script, is a scripting language based on JavaScript and used within Google’s G Suite applications. Although it started life as a side project within Google Sheets, today it is used as a scripting language within all of the Google apps family including Google Sheets, …

What industries rely on Visual Crossing Weather data?

Weather data is essential to the management and planning of many different industries.  Although the use cases vary, the basic requirements for a successful, valuable weather deployment are constant. The first ingredient is business data.  Every business records data such as sales, customers, operation tempo, inventory levels, job site status, and energy consumption.  The more …

How can I use weather to verify insurance claims?

Storm Damage

Insurance professionals are often called upon to verify insurance claims to see if they make sense given the surrounding circumstances. Frequently those claims involve questions relating to weather.  For example, the claimant may report that a heavy storm toppled a tree onto a shed.  Did a storm with destructive winds likely come through the claimant’s …

How to use weather forecasts to optimize Google Ads

Google Ads and other online advertising has become essential to every business. While it is obvious that every business needs to advertise online, business that have no online sales ability still find it valuable to reach out to potential customers while they are browsing the internet. Even businesses that are very local in their reach …

How to use weather forecasts to manage visual marketing and inventory

How to use weather forecasts to manage visual marketing and inventory

Use case: Manage the displays and local advertising for a chain of shoe stores based on weather forecasts. Ever since the inception of the retail trade, retailers have been using visual marketing techniques such as window displays, shelf layout and end-caps to entice customers. Intelligently managed product displays can attract customers into the store and …

Using Historical Weather Data to Investigate the Climate Change impact on Hurricane Barry

Using Historical Weather Data to Investigate the Climate Change impact on Hurricane Barry

As we near the end of the 2019 hurricane season, we look back on Hurricane Barry. As the first hurricane of the season, Hurricane Barry, was a relatively small storm and not nearly as impactful as some that came later. However, understanding it can give us a better understanding of the short-term and long-term impacts …