Capture your ideal demographic profile

Competitor Analysis

Gain the edge on your competitors by intelligently locating & marketing your business


Analyze where your locations are negatively affecting other locations

Store Placement

Understand the impact of your new location

Demographic Scouting

Find target-rich areas of demographic value for your business

Demographic Library

Use powerful demographics to analyze & find new business locations.


Configurable, multi-variant mathemetical model based on distance & attractiveness.


Utilize powerful visualizations to better understand your business locations and your competition.

Scenario Comparison

Compare multiple new location scenarios and analyze delta analysis values.

Result Export

Export your analysis results directly back into Excel for further analysis and sharing.

Ease of Use

Designed for end users with workbook data, no GIS or advanced skills required.

Unlock the true potential of your business locations

Optimally locate, market and compete by intelligently understanding the value of targeted demographic areas

Visual Crossing Location Analysis is an easy-to-use and powerful tool for evaluating & finding the ideal locations for your business. Using a distance and attraction model, the Location Analysis Tool processes vast stores of demographic data to determine where strong concentrations of value exist.

Instead of simply profiling an area by demographics, Location Analysis will intelligently aggregate total volumes of customer activity so you know the true value of an area and your expected ROI.

Whether you need to compare your locations to competitors, evaluate new locations or display your available access to specific demographic value, Visual Crossing Location Analysis can help.

Features include

Competitive Analysis

Analyze your locations along with your competitor’s locations, and Location Analysis will compare and contrast the sites based on a library of demographic data.


Calculate the effective reach of your businesses and automatically highlight areas of conflict between locations.

Site Comparison

Use demographic analysis to compare prospective business locations and see the effect that each new site would have on your existing locations, your competitors and your overall business.

Distance-Attraction Model

Configure the algorithm to adapt the analysis to your specific business needs adjusting distances, attraction metrics, and more for each location as desired.

Demographics Library

Choose the demographic variables that are most applicable to your business and find the geographic correlation to your locations as well as your prospective locations.

Seamless Excel Integration

Read data from you existing Excel sheets, incorporate the results of your analysis directly into your Excel workbooks, and share the results with others.

Sophistication at a low entry price

Sophisticated tools such as Location Analysis are typically only available to large corporations with large budgets. Visual Crossing is making these tools available and easier to use for businesses of all sizes and budgets. Designed to work within Microsoft Excel or the web browser that you use ever day, users can simply select locations from their existing Microsoft Excel workbooks and start analyzing locations immediately.

Get started with our step-by-step tutorial

Location Analysis is easy to integrate with Microsoft Excel Location Analysis is easy to integrate with a web page Location Analysis is easy to integrate with Microsoft Excel